Starbucks Marketing Analysis CRIS

Question: Discuss about the Starbucks Marketing Analysis for CRIS. Answer: Introduction: Starbucks in its new marketing objectives for expansion has planned to add the line related to the workout and fitness line. Brand awareness: The objective of the company is to increase the awareness of the brand among its active users around 50 % within its first year of launch. The company for increasing the new product brand awareness uses the present trends of the market towards the fitness and the health. The brand awareness can be increased through the utilization of the digital media. Growth Market Share: The increased awareness of the product among the health conscious users will help the company in generating the profit of almost 30 % within the first year of its launch (Haskova, 2015). Launch new product or services: The company for the increase market share will add new products to its menu. This segment of the company may include the bars and the protein shakes. The Starbucks in combination with the whey protein are the energy drinks and are also known as the pre or post workout products. The products will help the consumer to develop the muscles still being convenient and delicious as compared to the other products. Target new customers: This new product launch will target; females, people ranging the age 20-30 years, persons who are busy and often eat food on the run and the Consumers, who need the balance between the health and the convenience (Susanty and Kenny, 2015). Enter new markets: With the new concepts and entering the new markets of Europe and Asia will help the company in achieving its marketing objective of increasing the company sale in the first year of the launch of the new products. Stakeholders relation The company with the ideas of the new products also focus on the relation of the company stakeholders as this also results in the growth of the company. The company employees with the better relation work efficiently for the growth and the success of the company. The advertisement of the Starbucks product will increase the footfall of the consumers in the Starbucks store by 20 % (Haskova, 2015). The new health product in the menu will also help in building the strong relations with its consumers. This strategy of adding the new products related to the health and fitness by the company and results in the increased growth and the profit of the company. References Haskova, K. (2015). Starbucks Marketing Analysis.CRIS - Bulletin of the Centre for Research and Interdisciplinary Study, 2015(1). Susanty, A. and Kenny, E. (2015). The Relationship between Brand Equity, Customer Satisfaction, and Brand Loyalty on Coffee Shop: Study of Excelso and Starbucks.ASEAN Marketing Journal, 7(1).